How grocers can compete with restaurant delivery and win

Offering great curbside service means more than just being fast and convenient—operators need to ensure their patrons and staff are safe, too. Optimizing curbside service for speed and safety without compromising efficiency is key—with clear signage, properly marked pickup areas and a system that prevents chaos, operators can feel confident they’re offering the best curbside options.

Home Chef, the meal kit brand run as a subsidiary of The Kroger Co., has its eye on competing with restaurant delivery. The company has rolled out new partnerships and a new facility to expand its delivery capabilities as it seeks to become a prepared-meal alternative for consumers.