IDDBA 2021 Champions of Change

IDDBA 2021 Champions of Change

Karla Contreras

For someone who loves food, designing better ways to bring fresh and delicious foods to my guests presents challenges that keep me learning and casting preconceptions aside.

IDDBA 2021 Champions of Change

Laura Berg

I am fortunate to work for a company that allows me to share my knowledge, talents and passion to help others reach their goals and full potential within their career path. There is nothing more satisfying than giving someone the tools, showing them how to use them, encouraging them, supporting them and watching them soar. A retailer’s success is my reward.

I love engaging with our consumers and hearing about their signature recipes, favorite food memories and family traditions. Whether out-of-home experiential activations or simply sharing recipes on social media, I love to open that dialogue and drive consumer excitement about our brands.

I love the bakery industry. The most rewarding aspect is the ability to marry my passion for baking with a career that supports my family. I have always loved baking and relish the ability to work on developing high-quality bakery products that delight consumers of all ages. 

Knowing that I’m trusted to make the important decisions for my categories and seeing the final outcome from them.

The most rewarding aspect of my job is finding ways to improve the work experience for our associates. I believe that improving the work experience for associates helps them to feel supported and valued, which in turn allows them to provide excellent customer service and deliver high-quality products. I also really enjoy mentoring small startup food companies in all their phases, from ideation to bringing the product to market and then growing their brand.

Having the opportunity to work with all types of people and the ability to help people grow emotionally and financially.

Working with our customers to solve problems to grow our mutual sales. 

For the third year, the International Dairy Deli Bakery Association (IDDBA) and WGB have partnered to recognize individuals in bakery, deli, foodservice/prepared foods and dairy who have consistently demonstrated excellence and superior results in the previous year.

The ability to make a positive impact on a broad audience.

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