Taylor Crown has been named president of foodservice for Acosta, a full-service sales and marketing agency in the consumer packaged goods industry, effective immediately. Crown has extensive experience in the foodservice category, previously serving as a strategy consultant for multiple Fortune 500 CPG companies and holding executive leadership roles at several foodservice sales agencies, the Jacksonville, Fla.-based broker said.
“I’m excited to join the Acosta team and return to my agency roots,” said Crown. “I was drawn to Acosta's commitment to providing expertise wherever shoppers choose to purchase their meals. I’m looking forward to expanding our influence in the industry and believe we have the opportunity to define the future of the foodservice sales agency model.”
Crown is a second-generation food broker who made his first operator calls at age 19 before ultimately earning positions in company leadership. He later moved to customer-facing roles with Tyson Foodservice, Hillshire Brands and Sara Lee Foodservice. Most recently, Crown worked in management and strategy consulting with Accenture as well as Strategy&, part of the PwC network. In those roles, he transformed process, technology and strategy in the consumer goods sector.
“We are thrilled to welcome Taylor to the Acosta family,” said CEO Darian Pickett. “With his extensive background in foodservice and CPG, coupled with agency and leadership experience, we feel confident he will help us fulfill our potential as an industry leader in the foodservice channel, while continuing to deliver unmatched performance and service for our clients, operators and distributors.”