Industry Partners

ECRM Unveils New Brand Identity

Redesigned identity, logo reflect industry’s tech‑enabled, high‑touch evolution
Photo courtesy of ECRM

ECRM, which has helped connect and enable buyers and sellers to achieve success since its founding in 1994, has transformed its brand identity with an updated logo that officials say signifies a new era for the Solon, Ohio-based company.

With an increasing number of new product launches and category disruptions occurring each year, ECRM has transformed its service offering into a comprehensive, technology-enabled and high-touch suite of category management support solutions to help its customers successfully navigate today’s more challenging buying and selling process.

“ECRM’s consultative approach results in a much more tailored experience for buyers attending its category programs, which delivers me a productive schedule of appointments with a diverse array of qualified suppliers,” said Kenneth Hausmann, senior category manager of dairy, frozen and bulk foods for Fresh Thyme Farmers Market, Downers Grove, Ill. “In addition, ECRM’s RangeMe platform is a perfect digital complement to these in-person programs that extends our product discovery capabilities year-round.”

ECRM’s new brand identity is a reflection of this transformation and its commitment to serving its customers’ needs via technology and enhanced services, said Greg Farrar, CEO of ECRM.

“ECRM has done an amazing job adapting to fulfill its customers’ needs," Farrar continued. "Now is the time for the brand to embody the company that we have become.” Highlights of which include:

Technology-Enabled Offering: ECRM acquired RangeMe in May 2017 and has been continually integrating the product discovery platform’s powerful functionality into its category programs and everyday processes.

High-Touch Services: Continuous engagement with its customers via a large, service-oriented client success team, which has been enriched with a newly revamped menu of category management support services specifically designed to better align buyer needs and objectives with supplier capabilities.

“As a longtime ECRM program participant and RangeMe premium verified member, I’ve experienced firsthand how ECRM’s evolution has created more diverse opportunities and expanded ROI for suppliers like myself,” said Shiv Joshi, managing director of Greystone Premium Organic, Pointe Claire, Quebec. “Its category programs put us face to face with the right buyers in an incredibly efficient and intimate manner, and RangeMe helps extend our reach even further with additional exclusive opportunities to be discovered.”

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