Morgan Seybert, a veteran analytics and product leader with experience at Nielsen, Coca-Cola Co. and Kantar Retail, among others, has joined the retail data analytics firm Engage3 as its chief customer officer.
Seybert will lead Engage3’s customer success organization, which enables clients to drive quantifiable value from its Competitive Intelligence Management and Price Image Management software solutions.
Engage3 described Seybert as a versatile analytics and product leader who has been an adviser to more than 65% of Fortune 500 fast-moving consumer goods retailers and manufacturers. He is joining Engage3 from Nielsen, where he was managing director of the U.S. analytics unit, leading a portfolio that included revenue management, assortment optimization and shopper analytics.
Prior to his six years at Nielsen, Seybert led trade strategy and insights at Coca-Cola, was a pricing practice area lead with Kantar Retail, and led shopper insights programs with Cannondale Associates.
“Morgan is a proven trailblazer in the pricing and analytics space, having helped many of the world’s leading retailers and brands unlock value through a combination of big data, analytics and SaaS solutions that impact their bottom lines,” Edris Bemanian, CEO of Engage3, said in a statement. “We are very excited to welcome Morgan to our leadership team at such a critical time. Organizations today are focusing on pricing and assortment solutions that help them navigate the COVID-19-induced ‘new-normal.’ Morgan’s significant analytic experience will enable Engage3’s clients to scientifically track their price image and optimize prices to drive store traffic, grow margin and increase shopper loyalty.”
Seybert received his Bachelor of Arts in economics and political science from Williams College in Williamstown, Mass.
Davis, Calif.-based Engage3 was founded by the creators of Khimetrics and credited with inventing the retail price optimization space. Engage3's leadership team is composed of former Khimetrics, SAP, Revionics, dunnhumby, KSS Retail, IBM/DemandTec and Nielsen executives.
Its products include Competitive Intelligence Management and Price Image Management software.