Global Market Development Center has partnered with Nielsen and Retail Insights to upgrade its GM Hierarchy research tool to offer a "more intuitive user experience and deeper levels of analytics across multiple categories."
The updated platform offers a single resource for accessing data to gauge channel activity and sales trends by each quarter and showcases 18 major categories including apparel, baby, candy and housewares with hundreds of sub-categories. The Nielsen coded data, which is reported from thousands of stores across the North American market, can be filtered by various channels for comparison, and includes more than 20 million SKUs.
“When we launched this powerful tool for our members five years ago, we did so with a goal to connect our members to developing GM industry trends,” Patrick Spear, GMDC president and CEO, said in a statement. “Our new dashboard is simple, easy to navigate, and remains an invaluable resource for retailers and suppliers as they access sales information at our events, develop future strategies to deepen trading partner relations, and curate the right mix of sku’s to grow retail sales and profit margins.”
On the updated platform, L1 category data provides top line category information used to track macro trends, while subcategory L2 and segment L3 offers a more detailed view into segmentation and item specifics. There are now multiple options for downloading data tables, seasonal charts and market share graphs for further analysis or for importing into customized presentations.