Label Insight, a leader in food packaging and attribute data, has appointed Todd Morris as its new CEO.
Morris, who formerly was global president of Catalina Marketing, will lead Label Insight, a search and discovery engine for CPG brands and retailers that helps shoppers find products based on their personal needs across diet, health, sustainability, ingredients and other product attribute preferences.
Morris joins Label Insight as the Chicago-based company dramatically expands its role in helping CPG manufacturers and retailers realign their product, e-commerce and digital strategies to connect with consumers around their individual product attribute preferences, such as gluten-free, paleo, all-natural, kosher, peanut-free and thousands of other need states. By pairing online consumer search with its deep product attribute insights, Label Insight can help shoppers find the products they need through e-commerce and digital channels, giving retailers and brands the ability to grow their customers and drive increased sales.
“We’re thrilled Todd has decided to join our company,” Ronak Sheth, co-founder of Label Insight, said in a statement. “His experience in scaling global business operations and developing innovative data-driven personalization solutions for the CPG industry will be pivotal to the next phase of our growth.”
Sheth hands over the CEO role to Morris as he assumes a new position as the company’s chief strategy officer.
Label Insight said it has mapped the CPG product landscape to understand and categorize ingredient information and claims for every product, with the ability to find the right products based on consumer inquiries and needs. The company’s comprehensive database incorporates about 24,000 product attributes for more than 80% of all CPG products sold in U.S. stores and online.
Morris spent 17 years in executive leadership roles at Catalina, a leader in purchase-driven performance marketing, shopper intelligence and digital media for CPG retailers and brands.
“This is an exciting time to join Label Insight,” Morris said. “E-commerce is the new engine for growth in the CPG industry. But consumers want an online experience that includes greater product transparency, with the ability to search for and discover products based on their individual motivations and needs, including their personal dietary, allergen, sustainability and other preferences. Only Label Insight provides the data to power this change.”
Label Insight said it works with many of the largest and most innovative retailers and manufacturers in the industry. The company’s solutions support about 5,500 U.S. CPG brands and numerous leading retailers, including three of the top 10 U.S. online grocers. The company also serves government agencies and industry associations, including the U.S. Food and Drug Administration, the U.S. Department of Agriculture and the American Heart Association.