Topco Associates has inked a multiyear deal with transparency data technology company Label Insight.
Under the new agreement, Label Insight will provide high-quality product images accompanied by a complete product attribute data set, which Topco stakeholders will be able to use to learn about the nutrients and ingredients in each Topco-procured private label product.
The program covers all product categories such as food, beverage, baby, pet and cosmetics, and will also power SmartLabel pages, including images and data, for all Topco brand products.
“We are committed to providing an unparalleled experience to both our member-owners and their customers through Topco’s Product Transparency Initiative,” said Randy Skoda, president and CEO of Topco. “Being able to share granular and meaningful attribute data from Label Insight will give our members the ability to meet the varied health, wellness, lifestyle and sustainability concerns of their shoppers.”
Topco will be the first customer to utilize the Label Insight Capture tools, which provide marketing, planogram and 360-degree product presentation images. At the same time, Label Insight will map each of Topco products’ high-order attribute data to its corresponding images. As part of the program, high-order attribute data will be enhanced with more detailed versions of conventional attributes, which aims to meet the increasing consumer demand for better product information and transparency.
To access high-order attribute data, Topco will license Label Insight SPECs covering allergens and intolerances, specialty diets, sustainability and minimally processed products. Topco member-owners and customers will be able to view data, search and filter using SPECs and attributes, as well as drill down to product-specific pages to view data and claims from the product package.
Topco Associates LLC is a $14 billion privately held, member-owned company that provides aggregation, innovation and knowledge management solutions for its food industry member-owners and customers.
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