g into a licensing agreement as the exclusive U.S. manufacturer and marketer of Angry Birds-branded oral care products. The first products to be rolled out will be the FireFly Angry Birds Squirt ‘N Brush Tooth Foam, launching in the third quarter of 2012. This unconventional format creates a new genre within the toothpaste category, and is expected to change the way that children in particular look at the task of tooth brushing, say officials for the Buena Park, Calif.-based company.
“We are thrilled to partner with a brand whose fan base is ardent, large and growing, and to leverage that appeal in products designed to encourage healthy oral care habits, especially among children,” says Daniel Enriquez, vice president of sales.
Angry Birds-branded oral care products
by Dr. Fresh
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ANGRY BIRDS FEVER HAS CAPTIVATED A BROAD SWATH OF CONSUMERS ACROSS ALL GENERATIONS. Dr. Fresh will leverage the brand’s appeal in an oral care line, enterin