Curél introduced its Hydra Therapy Wet Skin Moisturizer.
Curél Hydra Therapy Wet Skin Moisturizer’s is a water-activated formula that sinks into moist skin to soothe, repair, and lock in long-term hydration. Thanks to an exclusive blend of moisturizing emollients, it glides on smoothly and seamlessly – without any kind of heavy, greasy or sticky feel.
The formula has a proprietary ceramide complex which helps to replenish and fortify the skin’s natural moisture barrier so it can maintain maximum hydration. The technology behind Curél’s Advanced Ceramide Complex has been enhanced with three additional ceramides working together with our proprietary synthetic pseudo ceramide SPLE. It also utilizes eucalyptus extract, which is known to increase natural ceramide production in the top layers of the skin. When combined with the pore-opening power of wet skin technology, the potency of these skin-saving ceramides is increased, and they penetrate deep into the skin’s surface, stopping dry skin right where it starts.
The formula also boasrs two soothing and restorative ingredients – allantoin and panthenol – to ease dry, itchy and uncomfortable skin on the spot, while also retexturing the skin’s dry and scaly surface.
The product uses cationic technology that binds together the positive charge from Curél® HYDRA THERAPY WET SKIN MOISTURIZER’S innovative ingredients with the negative charge of moist skin. This natural attraction ensures long-lasting moisture, as well as skin that feels exceptionally silky and smooth. This technology combined with lactic acid, gives the formula a PH comparable to the skin’s natural PH, which is ideal for sensitive skin.