Greeting Cards Resonating Amid Pandemic


Campaign brings updated logo and new “In food with love” tagline to Southeast and Mid-Atlantic grocer.

The Mi Super Dollar General store in Nuevo Leon sells fresh produce, household essentials and other items, and includes a tortilleria and a bakery. The discounter said it plans to open 20 stores in the country this year.

The grocery industry veteran, who most recently served as CEO of retail at UNFI, will take the helm on June 1, upon the retirement of current President Joe Sheridan.

The success of its rollout in the United States, Belgium, the Netherlands and Luxembourg has the company planning further growth, it said in a business update this week.