RESCUE launched a new range of dietary supplements called RESCUE PLUS. Each RESCUE PLUS product includes clinically proven ingredients and the same five flowers remedies found in the original RESCUE REMEDY formula. Global market research has shown that the new brand will attract new consumers through the innovative new formats, reassurance of the product’s efficacy, and its premium packaging, company officials say.
The first three RESCUE PLUS products to launch include new formats, flavors and combinations to meet consumer preferences are RESCUE PLUS Lozenge, RESCUE PLUS Effervescent and RESCUE PLUS Sleep Gummy.
RESCUE PLUS Lozenge combines Vitamins B5 & B12. Every bar contains 10 individually wrapped lozenges, each with a soothing liquid center and a natural orange and elderflower flavor. SRP $6.95.
RESCUE PLUS™ Effervescent contains vitamin B5, B12, zinc and magnesium. Each tube has 15 natural mixed berry flavored effervescent tablets. 15 servings SRP $14.95.
Each RESCUE PLUS™ Sleep Gummy contains 2.5 mg of Melatonin, proven to help consumers fall asleep faster, stay asleep longer and wake up refreshed*. Each jar contains 60 vegan friendly, natural strawberry flavored gummies. 30 servings, SRP of $14.95.
Group RESCUE Marketing Manager Emma Goessen says “Developing RESCUE PLUS™ has enabled us to take the RESCUE® brand to the next level, further strengthening our consumer offering and securing our category leadership. There will always be a place for original RESCUE® on our desk but now substantial research has shown RESCUE PLUS™ will increase our consumer relevance and reach a broader audience by delivering new, stronger claims. It’s the next generation.”