Rubbermaid launched Rubbermaid BRILLIANCE, crystal clear containers that are 100 percent leak-proof guaranteed and are designed to accommodate today's busy, modern lifestyle. Rubbermaid BRILLIANCE containers are made of stain resistant material and feature a modular, stackable design for exceptional organization in the refrigerator.
"Rubbermaid has a long history of designing innovative products to meet consumers' needs, and Rubbermaid BRILLIANCE is no exception. With Rubbermaid BRILLIANCE containers, we really wanted to take food storage to the next level," says Marta Aebischer, vice president of marketing, Rubbermaid Consumer Products. "From its 100 percent leak-proof guarantee to its space efficient, crystal clear design, Rubbermaid BRILLIANCE is a food storage solution that consumers are sure to love."
Top features: 100 percent leak-proof guaranteed; stain resistant material – keeps the container looking new and resists odors; pristine, high quality material provides 360 degree clarity; splatter-resistant microwaving – designed with innovative vents that allow microwaving with the lid on and latches open to help reduce splatters. Crafted with heat resistant BPA free material; stacks perfectly – modular, space efficient design for exceptional organization in the refrigerator.
The line is available in five sizes to hold all types of foods: Mini (0.5 Cups); Small (1.3 Cups); Medium (3.2 Cups); Medium Deep (4.7 Cups); Large (9.6 Cups).
The line will retail for $4.99 to $12.99.
To launch Rubbermaid BRILLIANCE, the brand has partnered with The Chic Site's Rachel Hollis – a lifestyle expert, event planner and busy mom of three growing boys – to share her best meal prep and storage tips through photos and videos on her website and social media channels. The first of three videos from Rachel can be seen on her website here: www.thechicsite.com.
"Having grown up with Rubbermaid in the kitchen, I can't tell you how excited I was to learn about Rubbermaid BRILLIANCE," Rachel says. "The same quality products I grew up with are now not only 100 percent leak-proof guaranteed, but they are setting a new standard for storage containers – they're absolutely stunning! Now my refrigerator is always beautifully organized, making it easier to have our family meals and snacks prepared in advance each week."