The secret to CBD customer loyalty starts with understanding how people take this supplement. Brightfield Group, a leading research firm specializing in CBD and cannabis, reported recently that more than one third of CBD consumers take their products at least five times per week. This astounding statistic means that for enterprising retailers, CBD can be an important driver of consumer loyalty and increased foot traffic. However, retailers will only be able to capture new consumers if they have high-quality products that actually deliver consistent results for customers.
The entire CBD marketplace is projected to be worth $22 billion by 2022. Securing a profitable place in this bright future is easier said than done. One growing pain of the young CBD marketplace is that investigative reporters have discovered the occasional presence of products that have little or no actual CBD in them or aren’t consistent batch after batch. Customers won’t return for supplements that don’t work.
So how can retailers make sure their customers are getting authentic, consistent CBD products that will keep them coming back for more?
With evolving regulations, retailers need to find a brand committed to self-regulation. Green Roads® has long held a high standard for self-regulation in the CBD industry.
Green Roads’ CBD starts as hemp grown on American farms that use the highest cultivation standards. The plants go to facilities that use cutting-edge extraction methods that yield raw ingredients. Green Roads conducts rigorous tests on these raw materials for heavy metals, pesticides, microbials, solvents and more to make sure only pure ingredients are being used. Proprietary formulations turn these raw ingredients into products worthy of the Green Roads brand. Then, it’s time for a final round of testing by external labs. The results of these independent tests are found via QR codes on all Green Roads’ labels.
Beyond transparency and consistency, daily CBD consumer loyalty is about offering the right delivery system options. Green Roads’ oils, topicals, edibles, and beverages all contain the same top-quality CBD, but each option fits with different consumer lifestyles and preferences.
The anchor of the Green Roads product line is the oils. These rich, broad-spectrum CBD oils are taken under the tongue and then held for 30 seconds before swallowing. People who like to keep things quick, easy and on-the-go love Green Roads’ edibles, which are the tastiest and most consistent on the market.
Green Roads gourmet CBD-infused Colombian coffee and chamomile peppermint tea make a comforting addition to any morning or evening routine. For on-the-spot pain relief, the company recommends its CBD topicals which are fast acting and easy to use. For added support, enjoy the “Heat Relief” topical, which includes “heat” action from pepper compounds.
Green Roads believes that CBD is the wellness story of our generation and enjoys hearing customer feedback everyday about what CBD has done for their lives—from stressed out professionals finding the calm they need to grandparents getting some extra support after a tiring trip to the park with their grandkids. By offering high quality, consistent, genuine CBD products, retailers can look forward to gaining the loyalty and sales dollars from consumers looking for that kind of change.
This post is sponsored by Green Roads