Mars Retail Group paired with Lip Smacker and Markwins to create the Skittles and Starburst brand flavored Lip Smacker Trios, which are packaged inside colorful plastic eggs and are available in four Easter novelties. Each egg contains three candy-flavored lip balms, and 12 eggs sit in a convenient 12-inch by 12-inch countertop display at a variety of retailers nationwide with a suggested price of $4.95 each.
The first Skittles Trio includes the flavors of green apple, wild berry strawberry and strawberry, while the second trio features the tropical blends of strawberry starfruit, banana berry and mango tangelo. One Starburst Trio includes strawberry, mango melon and orange, and the other contains the popular Favereds flavors of cherry, watermelon and strawberry.
In addition to the seasonal novelties, shoppers will find their favorite fruity candy in several "everyday" Lip Smacker offerings on store shelves. Skittles flavored lip balm is available as a Trio, an eight-piece Party Pack and an Image Partner Trio, with three different Skittles lip products in one pack. Starburst flavored lip balm is offered in an eight-piece Party Pack; a trio of Starburst Favereds juicy red flavors of strawberry, watermelon and cherry; and a trio of Starburst Tropical flavors of cherry kiwi, strawberry and orange.
"Consumers adore Skittles and Starburst Lip Smackers, so we're innovating new and exciting ways they can enjoy their favorite fruit flavored candy," says John Capizzi, general manager of licensing for Mars Retail Group. "We're proud to team up with Markwins and Lip Smacker in creating these new offerings, which will make terrific Easter gifts."
"As an iconic pop culture brand, we are thrilled to reinforce our partnership with Mars, Incorporated," says Bill George, President of Markwins Beauty Products, Inc. "Starburst and Skittles Brand Lip Smackers are some of our most successful products, and we look forward to adding new properties to our rapidly expanding global Mars portfolio. We will rely on Markwins Beauty Products' strong distribution network to bring to passionate fans around the world even more fun, fruity and candy colored flavors, which have largely contributed to Lip Smacker's success and iconic status."