Target and Walmart want to lend a hand to customers looking to clean up their act—or, at least, declutter their pantry—in the new year.
Both retail powerhouses this week are launching exclusive home-organization collections with a variety of items meant to help buyers find and store their accumulated stuff more easily. Walmart's new line, The Home Edit, is a collaboration with Clea Shearer and Joanna Teplin from the Netflix series "Get Organized with The Home Edit." Target's new collection, Brightroom, is the retailer's first dedicated home-organization owned brand, joining a private-label portfolio that has been hugely successful for the Minneapolis-based retailer.
See also: How Private Labels Can Own 2022
Walmart, in its announcement of the Home Edit line, called out the fact that consumers' homes remain multipurpose spaces in ways well beyond what would have been imagined pre-pandemic.
"As the home continued to be the primary destination for all things," the retailer stated, "the clutter started piling up and people began seeking organization solutions." Still, despite increased demand for declutter-or-bust items, some 70% of Walmart customers say they don’t know where to start when it comes to organizing their home, according to the Bentonville, Ark.-based company. The Home Edit seeks to tackle that problem with room-specific starter packs ("Edits") of clear acrylic organizing products. Starter packs are available for the kitchen/pantry, the bathroom and the laundry room; a multipurpose starter pack also is offered. Stackable bins and risers and a holiday ornament organizer are among the items rounding out the initial collection, which is priced at $9.98 to $24.98.
Target calls its Brightroom line "a treasure trove of versatile, modular and even magnetic solutions," with more than 450 pieces priced starting at $1 and most, according to the retailer, priced at less than $25. Clear plastic storage is available in Target's new collection, as well; other Brightroom items include utility carts, pegboards and woven baskets, with an emphasis on mix-and-match versatility and options for small spaces. Urban centers and college towns—and the smaller living spaces they're home to—have been an area of emphasis for Target in its brick-and-mortar expansion. "Brightroom is all about helping guests easily organize their homes with hundreds of well-designed and functional pieces—all at an incredible value," Target SVP of Merchandising Samara Tuchband said in a news release.
Shoppers feeling inspired to make good on their organization-related resolutions but unable to locate their phone or keys at the moment can take heart that the entire month of January is designated as Get Organized Month