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Nonfood

Top news and trends in play for household and personal products

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Tide Teams up with Nelly Furtado to Launch purclean

The pureclean line is Tide's first bio-based detergent.

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Rubbermaid Launches BRILLIANCE Containers

The containers are leak-proof guaranteed and designed to accommodate today's busy lifestyle.

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Earth Friendly Products Introduces ECOS Hypoallergenic Laundry Detergent with Honeydew Scent

By Rebekah Marcarelli on Oct. 11, 2016

New ECOS Hypoallergenic Laundry Detergent with Enzymes, Honeydew joins four other ECOS Laundry Detergent scents.

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Rescue Launches Three New Products

By Rebekah Marcarelli on Oct. 07, 2016

The first three RESCUE PLUS products to launch include new formats, flavors and combinations to meet consumer preferences are RESCUE PLUS Lozenge, RESCUE PLUS Effervescent and RESCUE PLUS Sleep Gummy.

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Optimo Cigars Introduces New Natural Leaf Cigarillo Blends

By Rebekah Marcarelli on Sep. 09, 2016

Available in two-count, resealable foil pouches, Optimo Natural Leaf Cigarillos include: Sweet; Silver–an unsweetened blend; Blue – with a laid-back vanilla taste; and Mango.

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Mylanta Returns to Shelves with New Products, Improved Taste

By Rebekah Marcarelli on Aug. 15, 2016

Mylanta Maximum Strength’s classic lemon mint liquid antacid/anti-gas remedy has been updated with a smoother, creamier formulation, and is joined by the modern flavor of vanilla caramel.

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Hallmark Signs Licensing Agreement With The Country Music Association

By Rebekah Marcarelli on Aug. 05, 2016

With this contract, Hallmark will leverage the prestigious CMA Awards brand to feature products using songs from CMA-member artists including Jason Aldean, Dierks Bentley, Luke Bryan, Lady Antebellum, Miranda Lambert, Little Big Town, Craig Morgan, Brad Paisley, and Carrie Underwood.

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Wellness Natural Pet Food and Holistic Select Debut Eight New Grain-Free Recipes for Cats and Dogs

By Rebekah Marcarelli on Aug. 04, 2016

The new products include life-stage formulas for puppies, cat treats and breed-specific formulas for dogs.

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Gillette Upgrades MACH3 Razor

By Rebekah Marcarelli on Jul. 29, 2016

The series of enhancements will initially include an advanced, proprietary blade technology, which allows the blades to cut through hair with greater ease.

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Lemi Shine Debuts Liquid Dish Soap Line

By Rebekah Marcarelli on Jul. 20, 2016

The liquid dish soaps are nontoxic, biodegradable, phosphate-free and septic system-friendly.