If the pandemic has taught consumers anything, it’s the importance of taking care of themselves, their pets and their loved ones. WGB's annual nonfoods report, with data and insights from IRI, looks at top trends in four thriving nonfoods categories: health and beauty, pet supplies, CBD products and greeting cards.
Stress Relief, Self-Care Are Sales Drivers in Health, Beauty
Shoppers in the category also gravitate toward the vitamin aisle.
Pet Product Trends Mirror Human Lifestyle Trends
Sales of treats—and those deemed "better for your pet"—increase, reflecting consumers’ desire to pamper their furry campions.
Consumers Turn to CBD to Fight Stress
Consumers increasingly look for unique CBD products that help with stress, anxiety, pain and inflammation.
Greeting Cards Benefit From Fewer In-Person Gatherings
As consumers seek human connections amid the pandemic, greeting cards are seen as a safe way to connect. Meanwhile, COVID has sparked the greatest cleaning frenzy in the home care industry has ever seen.