In part two of WGB’s podcast series exploring the Food Marketing Institute's 2019 Trends Report, Heinen’s Grocery Store Director of E-Commerce and Loyalty Amii Lang and Social Media Manager Paula Skladanowski dish on a variety of here and now topics, including how the Warrensville Heights, Ohio-based retailer employs personalization as a strategic advantage; balancing eating well vs. shopping well considerations; what’s in it for shoppers to divulge their “personal” preferences and needs to retailers; and how earned trust is key to establishing the lasting relationships that make personalization possible.
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How Heinen’s Harnesses Personalization as a Strategic Advantage
Part two of WGB’s podcast series exploring FMI's 2019 Trends Report By Meg Major on Oct. 08, 2019Want breaking news at your fingertips?
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