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How Heinen’s Harnesses Personalization as a Strategic Advantage

Part two of WGB’s podcast series exploring FMI's 2019 Trends Report

In part two of WGB’s podcast series exploring the Food Marketing Institute's 2019 Trends Report, Heinen’s Grocery Store Director of E-Commerce and Loyalty Amii Lang and Social Media Manager Paula Skladanowski dish on a variety of here and now topics, including how the Warrensville Heights, Ohio-based retailer employs personalization as a strategic advantage; balancing eating well vs. shopping well considerations; what’s in it for shoppers to divulge their “personal” preferences and needs to retailers; and how earned trust is key to establishing the lasting relationships that make personalization possible.

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