As prices cool, there’s plenty of opportunity in fresh

As prices cool, there’s plenty of opportunity in fresh

As prices cool, there’s plenty of opportunity in fresh

WGB looks at what’s in store for the fresh perimeter in 2024 and how grocers can capitalize on a consumer who may finally be feeling “re-freshed” after several tumultuous years.

As prices cool, there’s plenty of opportunity in fresh

As prices cool, there’s plenty of opportunity in fresh

WGB looks at what’s in store for the fresh perimeter in 2024 and how grocers can capitalize on a consumer who may finally be feeling “re-freshed” after several tumultuous years.

Part of helping consumers “make the meal,” suggests 210 Analytics’ Anne-Marie Roerink, is drawing a straight line for them from a promotional price on a given item to creative ideas for how to use it and complementary items they might want to add to their cart (in store or online) as well.

Albertsons-owned Safeway recently ran a promotion touting a “good old days” price of 92 cents for a dozen large eggs. Around Memorial Day, Batavia, Illinois-based discounter Aldi announced it was cutting prices on more than 250 items throughout the store, including easy-prep weeknight go-to proteins. And Pittsburgh-based Giant Eagle in August doubled down on its Price Lock program, freezing prices through November on an additional 200 items beyond the 800 initially announced when the grocer launched Price Lock in May.

Do you know how to keep spinach fresher for longer? A lot of shoppers probably don’t, one Australian grocer recently surmised—and so the retailer displayed a shopper tip alongside its bagged spinach, urging customers to cut open the bag once they get home and then put a paper towel in it to help absorb moisture.

Retailers took price cuts on fresh fruit in August—the average price per pound was down 2.1% YoY, according to Circana—and shoppers ate it up.

Innovation in fresh can help head off a concerted push into food and beverages from dollar stores like Goodlettsville, Tennessee-based Dollar General, which reported in July that consumables had accounted for approximately 80% of recent sales.