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The same-day delivery platform on Wednesday unveiled Instacart Health, a multi-faceted program focused on boosting sales of nutritious foods to a whole new customer base.

The retailer worked with Latino businesses to add foods such as gluten-free empanadas and grain-free Mexican wedding cookies to its grocery offerings for Latino Heritage Month.

The new market is 20% larger than the 40-year-old one nearby that it replaces and will feature a wide variety of prepared foods and other items.

The organizations’ goal is to advance fruit and vegetable consumption in America.