Recent snack launches make consumers stand up and take notice during shopping excursions. These packaged snack arrivals within the grocery channel push the levers further on the innovation scale.
Southern Recipe Small Batch brought its newest product launch to the snack food aisle with Hot Honey Pork Rinds. The rationalization around the creation? Research shows that the hot honey flavor is “on-trend” within the culinary world and an ideal mix of sweet and savory for millennial snack food lovers looking for something different, according to the supplier.
Interest in hot honey has grown 53% in consumer interest over the past year. This launch “meets consumers changing needs for low carb, protein packed snacks lower in sodium and sugar,” says Mark Singleton, vice president of sales and marketing at Rudolph Foods. “This is a category that has a rich history. We’re not just introducing another snack to retailer shelves, but elevating the perception of the humble pork rind, once again—and bringing new consumers into the category while we do this.”
Click ahead for six new arrivals in packaged snack products that mix in some intrigue along with panache.
Nonni’s Bakery unveiled its newest release with its Limoncello Bites—crunchy, bite-sized biscotti baked with a layer of indulgent icing on bottom and drizzle on top. The snackable treats feature premium quality ingredients such as real lemons, eggs and butter with no artificial flavors, colors or preservatives. Bites are available in Chocolate Chip and Dark Chocolate Orange flavor profiles.
Ocean Spray Snack Medley
Ocean Spray launched Snack Medley, a fruit snack formulation of sweet and tangy dried cranberries paired with several other fruits. Snack Medley is available in three varieties: Cran-Blueberry, Cran-Pineapple and Cran-Mango. Each Snack Medley box contains five single-serve 1-ounce pouches.
Frosted Strawberry Throwback Pop-Tarts
Pop-Tarts (Kellogg Co.) limited-edition Frosted Strawberry Throwback Packs include eight Pop-Tarts per 13.8-ounce package. The LTO joins other rollouts such as Frosted Banana Bread Pop-Tarts and Apple Jacks Frosted Apple Cinnamon Pop-Tarts. Existing brand flavors include Frosted Blueberry, Frosted Brown Sugar Cinnamon, Frosted Cherry, Frosted Chocolate Chip, Frosted Chocolate Fudge and Pop-Tarts Bites.
Oreo Cotton Candy Sandwich Cookies
Oreo Cotton Candy Sandwich Cookies (Mondelez International) returned to the retail arena for the first time in nearly a decade, according to the supplier. Inspired by the carnival treat, the limited-edition cookie features a golden Oreo double-stuffed texture along with pink and blue cotton candy-flavored cream.
Looney Tunes Fudge Stripe Cookies
Keebler (Ferrero North America) partnered with Warner Bros. Discovery Global Consumer Products to launch limited-edition Looney Tunes Fudge Stripe Cookies along with an immersive digital platform, Open For Magic, that pays homage to Warner Bros. 100-year anniversary. Cookies feature a coating of fudge drizzled on top of shortbread cookies. Consumers can interact using the Looney Tunes Mash-Up Party game on the digital hub, an online experience with rotating family-friendly content, games, activities and recipes.