Recent snack launches make consumers stand up and take notice during shopping excursions. These packaged snack arrivals within the grocery channel push the levers further on the innovation scale.
Southern Recipe Small Batch brought its newest product launch to the snack food aisle with Hot Honey Pork Rinds. The rationalization around the creation? Research shows that the hot honey flavor is “on-trend” within the culinary world and an ideal mix of sweet and savory for millennial snack food lovers looking for something different, according to the supplier.
Interest in hot honey has grown 53% in consumer interest over the past year. This launch “meets consumers changing needs for low carb, protein packed snacks lower in sodium and sugar,” says Mark Singleton, vice president of sales and marketing at Rudolph Foods. “This is a category that has a rich history. We’re not just introducing another snack to retailer shelves, but elevating the perception of the humble pork rind, once again—and bringing new consumers into the category while we do this.”
Click ahead for six new arrivals in packaged snack products that mix in some intrigue along with panache.
