Pop-Tarts (Kellanova) limited-edition Frosted Strawberry Throwback Packs include eight Pop-Tarts per 13.8-ounce package. The LTO joins other new rollouts such as Frosted Banana Bread Pop-Tarts and Apple Jacks Frosted Apple Cinnamon Pop-Tarts. Existing brand flavors include Frosted Blueberry, Frosted Brown Sugar Cinnamon, Frosted Cherry, Frosted Chocolate Chip, Frosted Chocolate Fudge and Pop-Tarts Bites.
Part of the Little Debbie (McKee Foods Corp.) fall collection are Little Debbie Big Pack Fall Party Cakes and Pumpkin Spice Mini Donuts. Big Pack Fall Party Cakes (SRP of $4.99) contain six large and individually wrapped vanilla-flavored hex cakes topped with white icing, orange stripes and brightly colored sprinkles. Pumpkin Spice Mini Donuts (SRP of $2.59) offer a blend of spices, pumpkin flavor and a cinnamon-sugar coating.
Evergreen Licensing added Hostess Twinkies and Hostess Ding Dongs brands to its lineup in the licensed popcorn category. “We are very proud to work with the Hostess Brands team to create this tasty popcorn treat,” says said Sue McCabe, president and CMO of Evergreen Licensing. “Our goal is always to look for innovative ways to extend our licensing platform and bring new products to our retail partners and consumers.” The sweet treat is light and crispy, with both varieties available in two sizes.
Brach’s (Ferrara Candy Co.) launched its first Candy Corn Club to celebrate an iconic fall-centric treat, while also providing users an opportunity to enter for a chance to receive exclusive access to candy corn year-round. Brach’s Candy Corn varieties and Brach’s Fall Festival are available in a range of bag sizes, including an 11-ounce bag for an SRP of $2.79.
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