It doesn’t matter if it’s sweet or salty, snack sales are up—fueled by pandemic-driven trends of consumers eating at home more and seeking more comfort foods. According to NielsenIQ, dollar sales of salty snacks were up 14% for the year ending Feb. 6, 2021, while sweet snacks were up 11%. Comparatively, the year prior, both salty and sweet were up 4% and 3%, respectively.
Here are nine of the most recent introductions—spanning sweet and salty, healthy and indulgent—in the category.
Sargento Balanced Breaks Cheese & Crackers Snacks
In partnership with Mondelez, Sargento Foods has released Sargento Balanced Breaks Cheese & Crackers Snacks, which pair Sargento cheese varieties with Ritz, Triscuit or Wheat Thins crackers. Four combinations contain 7 to 9 grams of protein and up to 170 calories per serving. Three single-serve, 1.5-ounce snack trays come in a pack.
Twisted Pretzel Sticks
Snyder’s of Hanover has introduced three Twisted Pretzel Sticks flavors to its portfolio: Jalapeno Ranch, Sour Cream & Onion and Extreme Seasoned. Each variety is twisted for a crispy crunch and slow-baked for maximum flavor. All three flavors are available for an SRP of $3.89 per 12-ounce bag.
Rip Van Birthday Cake Stroopwafel
Rip Van has released a Birthday Cake stroopwafel. The low-sugar treat’s initial run will be limited to online sales. It is sold in packs of 12 for $23.99, with two boxes (24 stroopwafels) priced at $35.98 and four boxes (48 stroopwafels) priced at $65.
Perfect Bar Snack Size
Perfect Bar Snack Size joined Perfect Snacks’ portfolio this May. The new product line is organic, non-GMO, gluten-free and low-GI. Two flavors are available: Peanut Butter and Dark Chocolate Chip Peanut Butter. The 8-bar boxes can be found in the refrigerated sections of retailers such as Target, Kroger and Albertsons/Safeway divisions for an SRP of $6.99.