Products

Avocados From Mexico Launches New Holiday Campaign

season's_eatingIn preparation for the holiday season, Avocados From Mexico (AFM), is excited to unveil its Season’s Eatings program, which will run from Nov. 1 to Dec. 25, 2015. As part of the program, AFM has partnered with Tabasco and is encouraging consumers to add a bit of spice to their holiday menus with unique recipes such as Spicy Avocado Hummus and Fresh Guacamole with vegetable trays. Through this program, Avocados From Mexico is also encouraging consumers to make avocados a part of their Thanksgiving and holiday leftovers. “Behind the Big Game, family celebrations are the second most popular avocado-serving occasion,” says Maggie Hall, vice president, trade & promotion of Avocados From Mexico. “The holiday season is all about friends & family gatherings and with year-round availability, Avocados From Mexico provides the perfect way for consumers to integrate avocados into their festive traditions while serving up fresh menu options.” In addition, the Season’s Eatings campaign will include a consumer sweepstakes along with various incentives. Eye-catching merchandising and multi-channel media support will also help lift sales along with holiday spirit, company officials say. To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, facebook.com/AvocadosFromMexico, or website, Trade.AvocadosFromMexico.com.

WANT BREAKING NEWS AT YOUR FINGERTIPS?

Get today’s need-to-know grocery industry intelligence. Sign up to receive texts from Winsight Grocery Business.

Trending

More from our partners