The emerging market for CBD and hemp-infused products is giving rise to an onslaught of new products, which represent an approachable point of entry for consumers to explore cannabinoid’s array of health benefits, such as energy boosts, mood stabilization and reduced anxiety. To help retailers gain a better handle on the medley of options, WGB breaks down the field of contenders vying for shelf space in the budding category into three camps: topical, drinkable and edible, including candies, snacks and desserts.
With hemp-extract tincture the most pervasive and highly popular form of CBD, the beverage industry has significant opportunity to implement the compound into a number of ready-to-drink varieties. Canaccord Genuity, a financial services company, estimates that the U.S. market for CBD beverages could achieve a value of $260 million by 2022.
Additionally, known as a safe and natural alternative to opioid prescription medications, CBD is appearing in a number of topical products that are useful for pain relief, including bath bombs, body lotions and muscle rubs. What’s more, research has found a correlation between CBD and beauty benefits, such as reduced wrinkles and inflammation.
Edible – King Karl Chocolate
Combining CBD with chocolate helps prolong and double the effect of anandamide, a cannabinoid found in dark chocolate that works as the body’s own antidepressant and pain reliever, resulting in a calm, soothing effect. King Karl Chocolate is USDA-certified organic and made from the company’s secret Swedish recipe, available in milk and dark chocolate varieties with 90 milligrams of CBD concentration for an SRP of $20 per bar.
Edible – Reliva CBD Gummies
Gummies are emerging as one of the most popular and approachable vehicles for CBD, popping up in grocery store cases and often found in impulse buy locations such as at the checkout counter of a convenience store. Reliva’s version offers perks such as 0% THC and is non-GMO and gluten-free. Each package features 10 squares containing 10 milligrams of high-quality CBD that are independently tested and date-coded for freshness.
Edible – Bluebird Hemp Sample Pack
With CBD oils at the forefront of trends in the category, Blue Bird offers a sample pack that allows curious newbies to test out different formulas, including Classic Hemp Blend, Bluebird Signature Blend and Hemp Complete. Each 10-mL bottle contains 250 milligrams of cannabinoids and is tested by third-party laboratories for potency and purity.
Edible – Floyd’s On the Go CBD Gems
These CBD gummies are THC-free and come in appealing flavors such as blue raspberry, green apple and cotton candy. CBD enthusiasts also have an array of size and strength options including one 25 milligram or 50 milligram gummy, or packs of five or 10 gummy droplets containing 10 milligrams.
Edible – Green Roads Relief Toads
Green Roads offers a fun twist on the CBD category with toad-shaped gummies formulated to provide relief after a challenging day. The toads are available in a range of tropical flavors and also help relieve minor aches and pains. Available in 400 milligrams, the gummies are also non-GMO and vegan.
Edible – Elevate Wellness
Whether seeking treatment for aches and pains, relief from stress or a better night’s sleep, Elevate Wellness’ Hemp Extract Soft Gelcaps are designed to provide an all-encompassing effect on consumers’ overall health. Each gelcap features 25 milligrams of full-spectrum CBD and is pharmaceutically produced and tested in the company’s FDA-registered cGMP facility. The product is available in a 30-count package for an SRP of $54.99.
Drinkable – RE Botanicals
With product safety a top concern among CBD users, this pure organic hemp apothecary brand recently earned its USDA certification for U.S.-grown hemp. Designed to support and help maintain the body’s overall wellness while promoting a healthy endocannabinoid system, the company’s line of full-spectrum organic hemp extract features Classic and Peppermint varieties that can be dropped into anything from a glass of water to a relaxing hot cup of tea.
Drinkable – Infuz20
Sproutly’s water-soluble cannabis solution, Infuz20, is designed to be formulated into beverages ranging from coffee to water. Different from other CBD beverage companies, Sproutly uses technology that doesn’t alter the cannabis compounds during extraction. With the hemp ingredients recovered from the plant in their naturally water-soluble form, the product can be combined with other water-soluble micronutrients, such as vitamins, minerals and antioxidants.
Drinkable – SteepFuze CBD Teas
Loose teas have long been popular in the wellness community, and the addition of CBD takes them to new heights. Each tin of SteepFuze’s tea is infused with 180 milligrams of full-spectrum, Certified Organic CBD that is grown in Colorado. Flavors include Black Blend, Citron Green and Hibiscus Berry.
Drinkable – Uncanny Wellness Barista Blend
This product offers an opportunity for consumers to kick their morning cup of joe up a notch with a scoop of high bioavailability, water-soluble CBD powder. The powder does not contain any extra flavors and has up to 10 times better absorption in the stomach than oil-based extracts, according to the company.
Drinkable – Marley+CBD Mellow Mood Relaxation Drinks
New Age Beverage Corp.’s Bob Marley-inspired 15.5 ounce cans contain 25 milligrams of pharmaceutical-grade CBD per serving. While the drinks are available only in states where cannabis is legal, the company is in talks with two of the largest U.S. retailers in the convenience and grocery channels and provides a glimpse into the future of CBD penetration.
Drinkable – Hemp-Derived CBD Infused Alkaline88 Waters
The Alkaline Water Co. is dipping a toe into the CBD category with 10 milligram-infused water bottles that quench thirst while providing the benefits of CBD. The company investigated potential CBD-related partnerships in 2018 and says that it has made “great progress,” so retailers may see new applications available in the future.
Topical – Quanta CBD Muscle Rub
Infused with CBD, arnica, turmeric and a proprietary blend of essential oils, this premium organic product is designed for maximum anti-inflammatory relief. Packed with pain-fighting ingredients, the balm works to increase circulation, ease aches and pains and provide users with overall comfort and well-being. Quanta’s core technology uses quantum physics to manipulate and stabilize electron spin in naturally occurring elements to increase performance in the body, resulting in what the company calls “Polarized Cannabis.”
Topical – Curaleaf CBD Lotion
This lemongrass- or menthol-scented lotion boasts 300 milligrams of hemp-derived CBD that works to provide relief from joint or muscle pain when applied directly to the skin. The soothing lotion does not contain any THC, is third-party tested and is GMO-free.
Topical – Herbal Infused CBD Lip Products
The Webb Co. gets mouthy with CBD, offering lip balm, lipstick and mints. The lip products are made with natural beeswax that helps to soften and hydrate lips, while the CBD infusion provides all of the benefits without any of the THC.
Topical – Enfusia Private Label CBD Bath Bombs
Bath bombs are all the rage, and a CBD-infused version can take a relaxing bath to the next level. Retailers have the opportunity to offer a private label version with a range of scents to select from, including simple Lavender or Lemongrass, as well as trendy options such as Rosemary Mint or Yuzu.
Topical – Dermesse CBD Infused Skincare
Axia Medical Solutions offers the first medical-grade CBD skin-care product on the market. The products include a moisturizer, tissue renewal, exfoliator, cleaner and toner. Each product contains CBD concentrations formulated for the product’s intended purpose, ranging from 10 milligrams for the cleanser to 300 milligrams for the tissue renewal formula.