Ready or not, the coming months mean a return to business-as-usual for many adults and children returning to work and school in person. For consumers spending less time at home, this means a growing need for easy on-the-go snack options—and for grocers, it means an opportunity to meet this need.
Indeed, busy schedules and snacking go hand in hand. According to Technomic’s 2020 Snacking Occasion Consumer Trend Report, snacking “en route” is the No. 1 occasion for away-from-home snacking, and snacking at work ranks No. 2, with 49% and 41% of consumers enjoying their snacks on these occasions, respectively.
Given that consumers mainly snack to feel full and energized on busy days, it comes at no surprise that health is a top priority. According to the 2020Snacking report, 49% of consumers say that a high protein content is an important attribute they consider when selecting a snack. This makes “high protein” (alongside “energizing”) the No. 1 most appealing snack attribute.
Of course, consumers look beyond the nutritional content of a snack; they want a snack that’s easy, portable and delicious, too. That’s why cheese—and string cheese in particular—rank among consumers’ most frequently purchased snack foods. Individually wrapped cheese sticks require zero prep: Consumers can just grab and go. Plus, cheese is high in protein, making for a snack that’s as satisfying as it is craveable. Whether eaten as a between-meal pick-me-up, a snack for after work or after school, a quick bite on the weekend or as a supplement to a packed lunch, cheese is a crowd-pleaser for adults and children alike.
And with Frigo® Cheese Heads® brand, the appeal can be even broader. Alongside classics such as string cheese and Colby Jack cheese sticks, Frigo® Cheese Heads® offers light and whole milk varieties; Snacking Cheeses with elevated flavors such as Fresh Gouda cheese and Three Pepper Colby Jack cheese; and Snacking Combos, including filling combinations such as Turkey and Colby Jack or Beef and Cheddar. For any occasion and any palate, Frigo® Cheese Heads® brand offers a product to meet consumers’ needs.
In the spirit of making the back-to-school season a success, Frigo® Cheese Heads® brand has renewed its commitment to schools with its Frigo® Cheese Heads® Build a Bright Future program for fall 2020. From Aug. 3 to Oct, 31, 2020, parents, teachers, family and friends can visit CheeseHeadsBrightFuture.com to nominate a school to win $10,000 for their science program. In addition, ten runner-up schools will each win $2,000! For a limited time, Frigo® Cheese Heads® packaging will feature favorite Peanuts characters, such as Snoopy and Woodstock, in astronaut gear to celebrate making science fun.
To learn more about Frigo® Cheese Heads® Build a Bright Future program and about how Frigo® Cheese Heads® products can make the back-to-school (and back-to-work) season a success, visit www.cheeseheadsbrightfuture.com.
This post is sponsored by Saputo Cheese USA Inc.