Ferrero Unveils Easter 2023 Rollouts

The National Confectioners Association (NCA) often ranks consumer Easter confection preferences in this hierarchy: chocolate eggs and bunnies, jellybeans, candy-coated eggs and marshmallow candy.

The channel is banking on these favorites to continue driving sales and units within the grocery channel during the 2023 Easter season, according to NCA. Easter has bounced back each of the past two years (2021, 2022) following the void experienced in 2020 during the pandemic. The 2022 selling season saw retail sales rise about 7% over 2021 confection sales levels, NCA stated.

“Many traditions during the Easter season give Americans a chance to celebrate spring with their family, friends and loved ones—something many of us are craving after countless special moments and holidays apart,” said John Downs, president and CEO of Washington, D.C.-based NCA. “Sharing a little bit of confectionery is a time-honored tradition this time of year and an important consideration for consumers when they purchase chocolate and candy.”

Ferrero USA Inc. is among the consumer package confectioners capitalizing on the 2023 spring season, marked by ambitious debuts encompassing Ferrero Rocher Easter Milk Hollow Egg, Ferrero Rocher Golden Eggs, Kinder Bueno Mini Share Pack, Butterfinger Minis Basket Filler Pack and Crunch Minis Bag.

Jim Klein, chief customer officer for Parsippany, New Jersey-based Ferrero, said the manufacturer is kicking off the Easter season with a combination of “new surprises and returning favorites to enjoy this season and beyond and help deliver category growth for our valued retail partners.”

“For the past several years, people have continued turning to chocolate and candy at special moments, and we look forward to helping families and friends alike come together and create more memories with our expansive portfolio of products,” said Klein.

Click ahead for multiple Ferrero Easter 2023 debuts across several brands …

Butterfinger Llama Themed Minis Basket Filler Packs are geared “to make Easter baskets even more festive. It will ensure your children's baskets are even more ‘egg-cellent’ and serve as a cute gift to celebrate Easter,” according to the product description.

Crunch Eggs will “spruce things up and add a little crunch and chocolate,” while Crunch Solid Bunnies consists of solid creamy milk chocolate with crisped rice and comes in a “festive joyful bunny shape.”

Ferrero Rocher Easter Milk Hollow Eggs are “a premium eye-catching and mouthwatering centerpiece for your basket to be complete,” while Ferrero Rocher Golden Eggs “offer a new experience available in small egg format of milk, dark and white chocolate flavors.”

Ferrero Rocher 12-piece Seasonalized Gift Boxes are an ideal “Easter celebration chocolate for filling eggs and baskets or for any party or holiday celebration,” the supplier says.

Fannie May Heritage Collection 1-pound Gift Boxes are a collection of premium chocolates that feature a selection of signature tastes, including Pixies, Buttercreams, Chocolate Covered Caramels and Nut Clusters. Fannie May Spring Mint Meltaways (1-pound Gift Box) feature green, pink and yellow pastel confection wrapped around a mint chocolate center.

Kinder Bueno Share Sizes contain four crispy, creamy individually wrapped milk chocolate bars that are ideal for small gifting or as an Easter basket filler. Kinder Bueno Mini Share Pack contains crispy, creamy individually wrapped milk chocolate pieces ideal for sharing with family and friends throughout the spring season. Other Kinder releases include Kinder Easter Bundle, Kinder Joy Easter Egg, Kinder Joy 6-count Easter Eggs and Kinder Chocolate Mini Eggs.

The Mini Nutella Easter Jar is a 1.05-ounce mini glass jar with light green and yellow lids and embossed with festive packaging.