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Flower Power Taps Kathy Collins to Lead CBD Grocery Channel Sales

Brings both coffee industry and supermarket retail experience
Flower Power Coffee Company
Photograph: Shutterstock

Flower Power Coffee Co. announced supermarket veteran Kathy Collins will join the management team as vice president of grocery.

Blending her deep experience in supermarket retailing with the coffee segment, Chuck Siegel, CEO of Flower Power Coffee, said in a statement, “Major retailers are eager to offer CBD. With her deep experience working with national grocery chains and large private-label brands, I am thrilled to have Kathy lead this exciting new channel for us.”

Collins has management, merchandising and buyer experience from supermarket chains such as Finast, First National, Edwards and Ahold Delhaize banner Stop and Shop, which included in-store presence for Starbucks and Dunkin Donuts. During her 36 years at Ahold, Collins worked her way up from district manager to director of operations, merchandising and special projects. Collins also was vice president of sales for Barrie House Coffee & Tea overseeing grocery and private-label sales.

“With Flower Power’s market leadership as the first CBD coffee delivering a truly premium taste experience with a consistent 25 milligrams of lab-tested CBD in each brewed cup, there are huge opportunities for grocery businesses to open up to the growing and highly profitable CBD coffee and functional beverage trend,” Collins said in a statement.

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