BrandSpark International and Newsweek have announced the winners of the 2022 Best New Product Awards—at a time when consumer interest in new products is growing. According to this year's BrandSpark American Shopper Study, 73% of household shoppers say they like trying new products, while 51% report they “actively look for products that are new and different.”
"There are so many new products launched each year, and consumers want to know which ones are really the best and worth purchasing," said Robert Levy, President of BrandSpark International. "It is increasingly difficult for brands to break through the clutter and stand out. Seven in 10 Americans rely on the recommendations of other consumers to choose which products to buy. This is where the Best New Product Awards program comes in: It helps products stand out from competition and brands gain an edge in the market by leveraging their win across various channels including traditional, digital and e-commerce.”
More than 11,000 Americans participated in the 14th annual survey to pick the 61 winning products in four categories: Food & Beverage, Beauty, Health & Personal Care and Household. Click through for the winners in Food & Beverage, including 16 Aldi-exclusive products.
Store Brand Red Wine
Gelson's The Epicure Series Cabernet Sauvignon, winner of the Store Brand Red Wine category, is made from grapes grown on Howell Mountain in Napa Valley. It is noted for a ripe black fruit on the nose and on the palate, complemented by dark spices and licorice.
Water category winner Essentia Water 2 Gallon Box is a large-format option that provides 2 gallons of ionized alkaline water in a sustainable package. The 100% recyclable box is made of recycled cardboard.