Ahead of the global release of Rogue One: A Star Wars Story, the first standalone Star Wars film, Gillette introduced its global campaign “Every Story Has a Face” in collaboration with Lucasfilm.
As Rogue One features the story behind the brave Rebels, Gillette’s story is about the power behind each and every guy’s face as he prepares for the challenges of the day. There is power in the look guys choose to craft because, when everything else is stripped away, the face is how each and every guy communicates his story.
Gillette’s “Every Story Has a Face” campaign kicks off with a long-form spot linking the stories of the unknown faces within the Star Wars universe with the underlying truth that every person’s face conveys their story through the look they choose to craft.
“It is incredibly exciting to work with such an iconic movie franchise that connects with our guys and celebrates the story behind each man’s face and chosen look,” says John Mang, vice president, global Gillette. “As the world’s leading male grooming brand, Gillette products ensure guys can craft their story in order to take on the journey ahead – no matter what challenges it may bring.”
The campaign will feature some of the most iconic assets from both worlds, including one of a kind, special edition Rogue One: A Star Wars Story Special Edition Gift Packs that feature iconic package designs and Gillette products that give every man the precision needed to take on the Galaxy. Currently available in stores nationwide, these gift packs feature four custom designs with iconic Star Wars assets and are the perfect way to ensure guys craft and convey the story they want the world to see.