With the completion of its first fully-integrated marketing campaign in the U.S., Grapes from Mexico announces that its “Snack On!” campaign far exceeded program goals for consumer engagement and brand exposure.
The campaign included Trade and Consumer elements and was supported with a power-packed marketing program featuring an online sweepstakes with weekly prizes on the brand’s microsite and Facebook page, online advertising, targeted email marketing and influential blogger outreach. Key results include, as reported by company officials:
Over 40,000 Sweepstakes Entries
Over 28,000 Microsite Page Views
Over 5 Million Online Media Impressions and still growing
“We’re thrilled with the results of the Snack On! campaign and the consumer engagement we have started to build through our social media presence and website,” says Juan Laborin, general director of the Asociación Agricola Local de Productores Uva de Mesa (AALPUM), the local association of table grape growers in Sonora, Mexico. “We look forward to another successful season next year and building on the positive momentum we’ve started for the brand and our growers,” said Laborin.