The 2023 holiday-centric snack and confectionery lineup landed on grocery radar months ago.
Seasonal strategies have been established to support in-line, check-stand and perimeter end-cap placement. Now, in mid-November, the fun has begun—all in the name of driving dollar and units higher than previous seasons.
Click ahead for a glimpse of recent holiday snack and confection launches.
Brach’s Elf Confections
Brach’s (Ferrara Candy Co.) is debuting a limited-time lineup of Elf confections that include candy, candy canes, candy corn and maple syrup. Done in partnership with Warner Bros. Discovery Global Consumer Products, Brach’s x Elf Candy Canes feature Buddy the Elf Maple Syrup, World’s Best Cup of Peppermint Hot Cocoa and Cotton Candy Headed Ninny Muggins. Also rolling out are Swirly Twirly Gum Drops (Icy Blue Raspberry, Merry Cherry and Sweet Sugarplum flavors); Candy Cane Forest Mellowcreme Candy; and Brach’s Peppermint Candy Canes (Wintergreen, Cherry, Peppermint Minis and Peppermint Crushed Candy Canes).
Peeps Holiday Lineup
The Peeps 2023 holiday lineup (Just Born Inc.) features seasonal-inspired shapes and nostalgic flavors. New varieties launching include: Peeps Marshmallow Snowmen, Peeps Marshmallow Trees, Peeps Marshmallow Gingerbread Men, Peeps Marshmallow Stockings, Peeps Holiday Vanilla Creme Flavored Pop, Peeps Candy Cane Flavored Marshmallow Chicks and Peeps Delights Peppermint Bark Flavored Marshmallow Dipped in Dark Chocolate.
Funfetti The Elf on the Shelf Cookie Mixes
In conjunction with Hometown Food Co. and Lumistella Co., Pillsbury Baking (Pillsbury Co.) debuted three Funfetti The Elf on the Shelf Cookie Mixes—Sugar Cookie Mix with Candy Bits; Hot Cocoa Cookie Mix; and Sugar Cookie Mix with Peppermint Candy Cane Sprinkles. The limited-edition mixes are available through December. Mixes are available for an SRP range of $2.50 to $5 per 15-ounce box (makes 30 to 34 cookies).