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Perdue Wants Kids to Enjoy Their Vegetables Too

Supplier says its new Chicken Plus is ideal for flexitarians and picky eaters
Perdue Chicken Plus
Photograph courtesy of Perdue

Perdue, one of the world's best-known brands when it comes to chicken, is running a new campaign in which the most discerning of taste testers–picky kids—try new food items.

The ad campaign kicked off this week for Perdue Chicken Plus, a new line of nuggets that boasts the added nutrition of one-quarter cup of vegetables and 10-11 grams of protein.

Perdue says the new product is ideal for families seeking a more flexitarian diet, blending cauliflower, chickpeas and plant protein with 100% all-natural ingredients and white meat chicken. The new line also aims to provide convenient mealtime solutions for parents of picky eaters, the company said. 

The ad launch is supported by coupons available on the brand's website.

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