Pet Products Showcase: January 2019

As pet parents turn to grocery retailers and big-box stores to fill their pet product needs, keeping up with current trends is more important than ever for retailers who want to lead in the space. According to industry experts, humanization and healthy product profiles continue as the overarching trends driving pet product sales. Read on for a roundup of pet products that caught our eye this month. 

Full Life for Pets Organic Dog Treats in Savory Chicken and Savory Beef contain real organic, antibiotic-free chicken or beef as their No. 1 ingredient, plus organic vegetables, fruits and grains, and omega-3 and omega-6 fatty acids. They are certified by Oregon Tilth, an accredited USDA certifier of organic products, and animal welfare certified as well.

Silly Rope Monsters squeak toys have a soft, ropelike texture and an elongated shape that will make for a great game of tug-of-war and fetch. They are available in five colors.

The company’s Beyond brand—which includes the recently launched Beyond Wild and the Non-GMO Project verified Beyond Simple Origins—appeals to ingredient-focused consumers. Other offerings include Friskies and Fancy Feast wet cat food brands, now available in large variety packs; Friskies Lil’ Soups, Purely Fancy Feast Entrees and Fillets and Fancy Feast Broths; Purina Dentalife treats for dogs and cats; and new Purina One True Instinct protein-rich treats made with real meat or poultry as the No. 1 ingredient.

Chewy Louie Bully Sticks are single-ingredient, all-natural chews made from free-range, grass-fed cows. They’re also grain-free and packed with functional ingredients to support healthy pups. And the Chewy Louie Filled Bones are made from natural beef femur bones and stuffed with tasty fillings.