Curious and hungry consumers are lining up in New York’s SoHo neighborhood for a free taste of innovative food and beverage products as part of the first Samplefest, presented by Winsight Grocery Business.
The 10-day pop-up store allows shoppers to enjoy free samples, participate in interactive social media photo opportunities, learn about the presented products and obtain recipes and coupons for later retail purchases.
“Winsight Grocery Business, the No. 1 retail media brand, is constantly raising the bar to help our customers grow their business and sales,” said Jeffrey Friedman, EVP of grocery for Winsight. “It’s an effort to help our customers not only get on food retail shelves, but to help drive sales and velocity of products on-shelf while conducting consumer research on taste, packaging, pricing and other attributes.”
The event began Sept. 18 with an Insights Breakfast at the Cupping Room, where Robert Levy, president of BrandSpark International, spoke on the topics of new product launches and building loyalty.
Featuring new items from companies such as Hershey, LaCroix, New York Apples, Nestle Waters, Theo Chocolates, Toufayan Bakeries, Campofrio Food Group, Stratus Group (beverages), Kayco (a kosher distributor), Le Gruyère AOP Switzerland and Les Trois Petits Cochons, Samplefest runs through Sept. 29 at 498 Broome St.
Jeffrey Friedman, Winsight’s EVP of grocery, discusses Samplefest with a shopper.