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Tostitos Launches Cinco de Mayo Campaign, Limited-Edition Flavor

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Tostitos Cantina launched an online campaign in honor of Cinco de Mayo.  

From April 16 through May 6, consumers can visit Tostitos.com to design a digital lookalike piñata of themselves, using customizable options such as physical features, expressions and clothing. By sharing their digital piñata avatar on Facebook, Twitter or Instagram with the hashtags #TostitosPinataParty and #Sweepstakes, participants are entered for a chance to win a real-life version of that piñata and $1,000. One winner will be awarded every day leading up to Cinco de Mayo, with 21 winners overall.

Tostitos, one of the marquee brands from PepsiCo's Frito-Lay division, is also giving consumers a Cinco surprise with limited-time only Sopapilla flavored tortilla chips. Inspired by traditional sopapilla desserts found in Mexican cantinas, these chips combine cinnamon, sugar and a touch of honey for a sweet way to celebrate Cinco de Mayo.

Sopapilla tortilla chips are joining Tostitos' Cantina lineup. Available in Traditional, Thin & Crispy and Chipotle Thins, the Tostitos Cantina line is inspired by authentic Mexican cantinas. 

"Tostitos is giving Cinco de Mayo traditions a fun twist and helping consumers celebrate in unique ways," says Pat O'Toole, senior director of marketing, Frito-Lay North America. "It's the ideal opportunity for getting together with friends and that's what Tostitos is all about."

Tostitos Cantina Sopapilla Cinnamon & Sugar tortilla chips are available nationally from April 26 through May 31 with the suggested retail price of $3.29.

In partnership with JASH, a comedy-driven media company, founded in partnership with comedians Sarah Silverman, Michael Cera, Tim Heidecker & Eric Wareheim and Reggie Watts, Tostitos created a Cinco de Mayo-themed music video with an original track written by award-winning songwriter Adam Schlesinger. The video is available on Tostitos' YouTube channel and at Tostitos.com.

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