When it comes to snack bars, better-for-you options are trending higher, with new arrivals greatly sighted thus far in 2022. In February, Aloha, makers of organic plant-based protein bars, powders and drinks, launched four protein bar flavors at Whole Foods Market nationwide. And No Cow’s new plant-based Chocolate Dipped line meets consumers’ growing desire for options that marry health with full flavor.
According to Straits Research, based in Maharashtra, India, the global protein bar market is expected to reach nearly $80 billion by 2027 due to rising demand for convenient, better-for-you options and increased protein intake. Yet, there are limited plant-based options on the market, and those available often compromise on taste and/or nutrition, according to the firm.
Click through for six recent snack bar releases in the grocery channel.