Expect a huge spike in yogurt sales on February 6. That’s because The Dannon Company is airing a commercial during Super Bowl XLVI, making it the first yogurt company in history to advertise during the game. The commercial will air during the third quarter.
“We’re bringing yogurt to the Super Bowl to share with millions of Americans the great taste and unique benefits of this delicious, better-for-you food,” says Sergio Fuster, senior vice president of marketing at White Plains, N.Y.-based Dannon. “We are committed to helping people lead a healthier lifestyle but not at the sacrifice of great taste. No matter who’s playing in the game on February 5, we are guaranteed to inform and entertain the broadest possible base of Americans about the delicious and nutritious yogurt we make.”
The goal of the commercial is to get more Americans to eat yogurt, Dannon officials say.
“Compared to other parts of the world where yogurt has been enjoyed for centuries and is a part of every meal, most Americans chose less healthy options despite the abundance of great-tasting, better-for-you options like yogurt,” says Michael Neuwirth, senior director of public relations, The Dannon Company. “From the introduction of Fruit on the Bottom in 1947 to Activia in 2006, we’ve been bringing Americans new and delicious ways to enjoy yogurt. With the first-ever yogurt advertisement during the Super Bowl, yogurt is ready for the big game.”
For more information, visit www.dannon.com.
If it’s true that a company’s success can truly be measured only by the caliber of its people, then the nation’s grocery fresh food departments and their supporting trade partners are in very good hands, as evidenced by the charter Champions of Change class showcased herein.