ReGrained's SuperFlour is the first ingredient to achieve certification from the Upcycled Food Association, which seeks to support producers working to reduce food waste.
Household cleaning products had a good year as consumers cleaned more, and pet products also had a strong showing with adoptions of dogs and cats on the rise.
Despite hurdles created by the COVID-19 pandemic, many new products made their way into shoppers’ carts, resulting in multiple $100 million launches, the firm notes.
Milk Bar, founded in New York in 2008 and known for out-of-the-ordinary ice-cream flavors such as Cereal Milk, will sell pints in four flavors at Whole Foods Market stores nationwide.
A soft filtration process removes sugars, including lactose, from the product, which Maple Hill touts as offering consumers who have steered away from milk because of its carbohydrate count the chance to enjoy milk again.