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Food and nonfood product innovation across the store.

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WMMB Introduces Picks & Bites

An engaging new promotion concept from Wisconsin Milk Marketing Board offers diverse and versatile marketing opportunities. Wisconsin Cheese Picks & Bites is a program that presents more than 50 h...

Products

Budweiser Pledges $5,000 for Every Walk-Off

There is no more exciting play in baseball than a walk-off, when the home team wins the game in the bottom of the final inning.  This season, Budweiser is making the moment even more special by helpin...

The Idaho Potato Commission (IPC) celebrated its 75th diamond anniversary this spring by giving away a brilliant one-carat diamond pendant, the stone traditionally associated with 75th anniversaries. ...

To mark the 42nd anniversary of Earth Day on April 22, Chiquita Brands is featuring special secondary stickers on Chiquita Organic bananas in addition to its iconic blue and yellow stickers. Throughou...

In celebration of its 100,000th Facebook fan milestone and growing social media presence, Old Orchard Brands will give away a truckload of free juice to its loyal Facebook followers. All Old Orchard F...

Tyson Foods will partner with two brands for a spring and early summer savings opportunity. Tyson Wings and Boneless Wings from the grocer's deli pair with JOSE CUERVO margarita mix and a new flavor f...

Dos Equis is rolling out the Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to offer consumers memorable Cinco de Mayo cele...

The Mexican Hass Avocado Importers Association (MHAIA) recently launched a 10-week period radio campaign to keep avocados from Mexico top-of-mind with consumers this spring. Featuring sixty-second ra...

Del Monte Fresh Produce announced today the launch of their “500 Sneaker March” promotion which begins March 1 and runs through March 31. The promotion, hosted on the Del Monte Fresh Produce Facebook...

The Idaho Potato Commission (IPC) is celebrating its diamond anniversary with one of its biggest sweepstakes ever—a chance to win a one-carat diamond solitaire pendant (ARV: $3,500). IPC Facebook fans...

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