Pillsbury broke the Guinness World Records Title at Mall of America for the ‘Most cookies/biscuits iced in one hour’ in celebration of the first ever National Cookie Decorating Day.
The campaign will include monthly events across the country from April through November to surprise and celebrate unexpected great moms for their extraordinary efforts in their communities and at home.
Minute Rice invites home cooks to enter their favorite quick-cooking recipe using any Minute Instant Rice product for a chance to win a High Performance Blender, a year's supply of Minute Rice, and a chance to be featured in Food Network Magazine. Entrants can submit recipes at here.
Retailers can take part in the promotion by incorporating self-display shippers with promotional tie-in merchandising elements provided by Natural Delights.