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Biography

Bill Pizzico

President & CEO, Synergy Group

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Articles by
Bill Pizzico

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Retail Foodservice

Retailers Are Now Consumers’ Supply Chain for Menu Planning

The dynamics of “a family of one” require operators and manufacturers to rethink their roles.

Retail Foodservice

Heeding Crowd-Sourced Consumer Voices Will Pay Off for Trading Partners

If they want their brands to stand tall in the midst of so much attention-getting competition, manufacturers will need to listen more closely.

Don't overlook the varied contributions today's retail chefs are bringing to retail foodservice.

With foodservice evolving faster than retailers can adapt, it's time for a proactive approach.

To achieve the next level of growth, retail trading partners must adopt more strategic approaches to planning, brand development and more.

Evolution in the category requires a targeted strategy to establish market positions that focus on consumers’ lifestyles and needs.