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Bill Pizzico

President & CEO, Synergy Group

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Articles by
Bill Pizzico

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Retail Foodservice

Strategies for Navigating the Stormy Seas of Foodservice

With foodservice evolving faster than retailers can adapt, it's time for a proactive approach.

Retail Foodservice

Recognizing Retail Foodservice as a Separate Channel

To achieve the next level of growth, retail trading partners must adopt more strategic approaches to planning, brand development and more.

Evolution in the category requires a targeted strategy to establish market positions that focus on consumers’ lifestyles and needs.

The cross-channel influence of retail foodservice has amplified the need for creative go-to-market thinking and flexible execution.