Brian Numainville


Brian Numainville is a principal with the Retail Feedback Group. He can be reached at

Articles by
Brian Numainville

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Online Shopping: Tipping Point or Temporary Trialing?

How forgiving will shoppers be to a retailer that has failed to deliver on expectations during these challenging times?


The In-Store Shopping Experience Always Wins, Right?

The differences between online and in-store food shopping are quickly moving to equivalence, the author says.

A closer look at the adoption rates of grocery e-commerce across generations, household sizes and income levels, which collectively underscore the challenge of accepting any single number as a measurement of adoption.

Retail Feedback Group's Brian Numainville reflects on lessons from the Supermarket Experience Study.