David Ciancio

Articles by
David Ciancio

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Wholesalers & Distributors

Profitability Is Not the Customer’s Responsibility

Treating customers differently based on their profitability is counterproductive to building loyalty and creating a healthy customer experience.

Wholesalers & Distributors

So Many Loyalty Cards, So Little Loyalty

Here's what retailers get wrong about loyalty and how to fix it.

One key to Trader Joe's remarkable customer loyalty: its loyalty to the customer.

Prepare yourself: The customer-first journey may upset longstanding notions, even from the experts.

Is your store ready for a customer-first approach? First, check the messages it sends to shoppers.