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Biography

Gary Hawkins

Articles by
Gary Hawkins

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Technology

Introducing the Digital Doppelganger: A Grocer’s Key to Personalization

Creating sophisticated shopper profiles assembled from multiple data streams can help grocers gain powerful insights to customer behavior and better understand promotions, the author says.

Technology

When Sapiens Go Shopping: Customer Cognition at the Speed of Thought

Putting data to work in a digital world will require retailers to be both intelligent and fast.

Technology

Identity Management in Retail: Its Time Has Come

In a world of online hacking, stolen identities, deep fakes and fake news, efficient tools for age verification, including biometrics, are now within reach.

Technology

Three Innovation Imperatives for Retailers

Against the backdrop of radical change, many retailers must accelerate their adoption of techniques to facilitate innovation.

Retailers

10 Resolutions for Retailers in 2020

Food for thought at the start of a new decade.

Technology

Grocery E-Commerce 2.0 Update: Little Progress

A report card on food retailers’ digital strategies finds low scores overall in their ability to merge the physical and digital worlds of grocery shopping.

Technology

Heading Into Retail in the Age of ‘I’

As our world increasingly becomes tailored to individuals, author Gary Hawkins discusses the inspiration behind his new book that explores the impact of the age of “I” in retail, including shopper expectations and the challenge traditional retailers face.

Technology

Three Keys for Mastering Innovation

Retailers are becoming overwhelmed when grappling to keep up with the pace of change, yet they mustn’t let up, lest they risk being left behind.

Retailers

Pseudo Customer Centricity: Fool’s Gold

Retailers aiming to be more customer-focused must embed that philosophy into their organizational culture.

Retailers

Real-Time Insights on Amazon Prime and Whole Foods Integration

CART and Sense360 reveal the top 5 insights from their recent webinar.

Retailers

Amazon Prime at Whole Foods: What’s the Impact?

CART webcast on Aug. 9 will explore exclusive insights and analytics measuring and quantifying the e-tailer’s brick-and-mortar and loyalty program integration.

Retailers

Customer Touch Points and the Human Experience

Retailers have untapped potential to arm associates with customer intelligence via smartphones and improve service.

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