Gary Hawkins
Articles by
Gary Hawkins
Page 1Introducing the Digital Doppelganger: A Grocer’s Key to Personalization
Creating sophisticated shopper profiles assembled from multiple data streams can help grocers gain powerful insights to customer behavior and better understand promotions, the author says.
When Sapiens Go Shopping: Customer Cognition at the Speed of Thought
Putting data to work in a digital world will require retailers to be both intelligent and fast.