Managing partner and director of best practices...
Gordon Wade is managing partner and director of best practices for the Category Management Association, an unbiased resource for industry information and best practices, and an organization that certifies companies and individual category-management professionals.
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How a Paper Napkin Saved Walmart From Losing 3% of its Sales Volume
Gordon Wade talks about the importance of playing the game "I wish I knew" to get at critical information about the shopper, brands and the store.
How Grocers Can Stop Losing 25% of Purchase Volume to Competition
Retailers need to identify the shoppers and categories leaking volume, and focus on recapturing that lost volume with specific initiatives, says thought leader Gordon Wade.