Gordon Wade

Managing partner and director of best practices...

Gordon Wade is managing partner and director of best practices for the Category Management Association, an unbiased resource for industry information and best practices, and an organization that certifies companies and individual category-management professionals.

Articles by
Gordon Wade

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How a Paper Napkin Saved Walmart From Losing 3% of its Sales Volume

Gordon Wade talks about the importance of playing the game "I wish I knew" to get at critical information about the shopper, brands and the store.

Industry Partners

How Grocers Can Stop Losing 25% of Purchase Volume to Competition

Retailers need to identify the shoppers and categories leaking volume, and focus on recapturing that lost volume with specific initiatives, says thought leader Gordon Wade.