Tina Caputo

As consumers seek human connections amid the pandemic, greeting cards are seen as a safe way to connect. Meanwhile, COVID has sparked the greatest cleaning frenzy in the home care industry has ever seen.

Sales of treats—and those deemed "better for your pet"—increase, reflecting consumers’ desire to pamper their furry campions.

Shoppers in the category also gravitate toward the vitamin aisle.

Consumers increasingly look for unique CBD products that help with stress, anxiety, pain and inflammation.