Retail Foodservice

Consumers Continue Seeking Convenient Meal Options

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During the first few months of the coronavirus pandemic in the United States, consumers relied heavily on grocery stores. With restaurant dining rooms closed, many consumers began cooking at home more frequently, turning to prepared foods as well as ready-to-heat options to feed their families. Now, with many states’ economies opening back up, many consumers will be heading back to work, and their kids will be heading off to summer camp and likely school later this year, as well. But with this return to relative normalcy, consumers will still need great-tasting, convenient meal options, both for themselves as well as for their families. Thankfully, there are a range of options that fulfill this need.

Individual meals

When shopping for food, different consumers want different things. But one preference is the same across the board—when consumers are busy, they want something that’s convenient and quick. Ready-to-heat meals from Blount’s Family Kitchen are ready in three minutes in the microwave, making them a perfect option for a quick lunch or dinner. They are available in an array of comforting, tasty varieties, including Beef Stroganoff with Noodles, Macaroni and Beef in Tomato Sauce and Chicken & Broccoli Alfredo with Penne. Made with high-quality ingredients and available in individual 12-ounce portions, they’re great for picking up a quick lunch or dinner for one.

Ready-to-heat convenience for the whole family

Consumers’ schedules are busier than ever. Whether they’re stopping at the store on the way home from the office or taking a few minutes to prepare a quick meal for the family before hopping on another conference call, it’s important for consumers to be able to find something wholesome and delicious that the whole family can enjoy. Blount’s family-sized 4-lb. packages of ready-to-heat meals are the perfect solution to getting lunch or dinner ready in a snap during a busy day.

Opportunity for sales

When restaurant dining rooms closed, operators saw a shift in their sales numbers. Although there was less traffic, average ticket size was bigger—all thanks to family meals. For grocery stores, offering ready-made family-size meals such as those from Blount’s Family Kitchen means a chance to harness those family meal dollars. By offering consumers a quick, affordable, high quality alternative to restaurant food, retailers can enjoy a boost in sales from shoppers who need quick weeknight meals.

Even as things go back to normal, consumers will still need convenient meals—and that’s where Blount comes in. Find out more about available products at blountfinefoods.com/BFKMEALStoday.

This post is sponsored by Blount Fine Foods

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